The Fourth Little Pig Master Plan

Background

Housing construction has barely changed since the 1950s. While phones became smartphones and cars learned to drive themselves, we still build houses the same way our grandparents did. The result is predictable: construction costs have doubled relative to wages over the past 50 years, and the average home in the First World now costs 8x the median household income.

This isn't just expensive – it's breaking society. Young families delay having children or forgo them entirely because they can't afford adequate housing. Birth rates across the world have collapsed below replacement levels. While it's a complex and multidimensional issue, we believe that cost of housing and lack of adequate living space for young families is one of the major factors, and solving it is essential for long-term survival of our civilization.

The Problem

Every residential construction project involves a fragmented chain of specialists: architects, structural engineers, HVAC engineers, electricians, plumbers, carpenters, and dozens of other trades, coordinated by the general contractors. Each adds their own planning overhead, profit margin, and scheduling complexity. Each needs to understand and manage cross-dependencies with every other trade. The result is a coordination nightmare where 15% of total project cost goes to professional fees alone before any actual building begins.

Modern buildings have become exponentially more complex – with smart systems, energy efficiency requirements, and sophisticated materials – but we still coordinate them with phone calls and manual drawings. The technology to manage this complexity hasn't kept pace. We've added layer upon layer of complexity without upgrading the underlying operating system.

The challenge that has defeated every attempt at industrializing construction is fundamental: buildings aren't cars. You can't mass-manufacture identical houses and ship them to customers. Every plot of land has different dimensions, slopes, and soil conditions. Every family has different needs. Local regulations vary by jurisdiction. Land shapes and planning requirements demand customization even when customers don't.

Yet paradoxically, all residential buildings serve the same basic purpose – housing humans – and use remarkably similar components and assembly methods. Every house needs foundations, walls, roofs, insulation, electrical systems, and plumbing. The fundamental building blocks and processes are identical; only their configuration changes.

The Solution

We're treating construction as a manufacturing problem while embracing what makes buildings unique: controlled variation within a systematic framework.

Unlike cars rolling off an assembly line, every building must be different. But that doesn't mean the process of creating them can't be standardized. We've built a system that captures broad design variety in a precise digital model, preserves that uniqueness through every manufacturing step, and delivers custom products using mass production techniques.

The core innovation: a proprietary digital twin that connects every aspect of construction – from customer design through final assembly. This isn't CAD software that hands off to manufacturers who hand off to builders. It's a single integrated system where:

Customers design their own homes using our web-based tools that automatically handle structural engineering, building regulations, and real-time cost optimization.
The design directly generates cutting instructions, assembly sequences, procurement orders, and delivery schedules – no translation, no interpretation, no information loss.
We manufacture components in our facilities using computer-driven processes reading directly from the customer's design.
Our crews assemble on-site following step-by-step instructions generated specifically for that unique building.
Assembly steps requiring different trades are coordinated through the unified system, and each hand-off point is predefined with clear inputs and expectations, making a reliable, repeatable process, not dependent on individual craft skills.

This eliminates the entire chain of middlemen and their compounding inefficiencies. No architect fees. No structural engineer markups. No contractor coordination failures. No information lost in translation between trades. One company, one system, one price – determined upfront before construction begins.

The Plan

Phase 1: Garden Rooms (Current)

We're starting with simple structures – garden offices and ADUs. These contain all the technical challenges of houses (foundations, insulation, electrical, weatherproofing) but at manageable complexity and capital requirements. Our MVP at precisionrooms.co.uk is already delivering 15% cost savings versus traditional competitors while offering complete design flexibility, higher quality and healthy margin. This phase proves the core technology while generating positive cashflow.

Phase 2: Houses at Small Scale (2026-2027)

Expand to full residential homes, initially building 5-10 houses per year. This requires scaling our design software to handle multi-room multi-story structures, complex building regulations, and integrated mechanical systems. We'll expand our manufacturing facility, develop automated procurement systems for thousands of components, and establish specialized, integrated subcontractor relationships for elements we won't initially manufacture (complex HVAC, specialized foundations).

Phase 3: Houses at Large Scale (2028+)

Scale from dozens to thousands of homes annually. At 200-300 homes per year, we reach $100M annual revenue. The challenge shifts from technology to operations: managing supply chains at scale, operating multiple assembly crews simultaneously, and maintaining quality across thousands of unique projects. At this scale, we expect 40% cost reductions versus traditional construction, while raising quality and accelerating delivery timelines for individual projects.

Why This Works

Previous attempts at revolutionizing construction failed because they tried to eliminate variation – forcing customers into identical modular boxes or waiting for 3D printing to mature. We're embracing variation as a feature, not a bug.

We're not inventing new unproven ways to build or new materials to build with. We're organizing existing methods intelligently, treating repetitive processes as manufacturing problems while preserving the unique configuration each customer needs.

Every component we develop, every process we optimize, and every house we build makes the next one cheaper and faster – even though each one is different. The system gets smarter, the processes get smoother, the costs keep falling.

The three little pigs built with straw, sticks, and bricks.
The fourth pig builds with data.